Sustainability is one of the main reasons that we have chosen to have our products manufactured in the UK. We aim to make our processes sustainable and make sure that our manufacturers are fair and their staff well treated.

We also look to use renewable energy and use more environmentally friendly dyes and fabrics. 
We make sure our products are well made and made to last. However if you ever do get to a point that you don't want or require our products any more, we urge you to recycle them in a responsible way. Our friends at have a page specifically on the recycling of clothes & textiles; please take a quick look before throwing any clothes in the wheelie bin. 

Thank you.

Fitting Guide

Measure around your waist where your waistband sits, on the hipbones. 

TIP:- if you don't have a tailors tape to hand, use a piece of string and then hold it against your tape measure to get an accurate measurement.

The jeans are designed to accommodate a large seat and thighs. Get the waist size right and the rest will follow. 

Athlete Denim Waist 32 34 36
Your Waist 31-34 34-36 36-39

Regular length 31 inseam / Long length 33 inseam

All sizes in inches.

Our athletic fit denim are designed to be best fitting and most comfortable possible jeans for muscular legs. The stretch fabric construction means that after a few hours of wearing the jeans will mould to your body shape. The days of 'sizing-up' are over: We therefore recommend that if you are caught between two sizes, err on the smaller size, as the jeans will stretch as you wear them where you need them to.

Free, Bespoke Fitting Advice

If you are unsure what sizes to order, just drop us an email to with the measurements above. To allow the most accurate advice possible, attach a picture of yourself from the waist down. We aim to respond the day we receive your message.