Our Story

We believe in clothes that fit. When we couldn't find any, we did something about it. Big, strong legs shouldn't mean circulation-threatening clothes. Our purpose is to create the world's greatest jeans, specifically fitted to the muscular physique.

Like many people; we love sport. Our backgrounds are in Rugby, Triathlon and CrossFit, to name but a few. A lifetime pursuing these sports has yielded assets;  big legs.

However, the more muscular our legs got the harder we found it to buy clothes that actually fitted our body shape. We spent countless hours trying on jeans, chinos, suit trousers and shorts, always left frustrated that the fashion industry just didn't cater for an athletic body shape.

The end result was always the same; having to compromise by 'sizing up' with ill-fitting clothing and then hiding the excess waist fabric under a belt. 

We know we are not alone. Many of our team mates, gym buddies and friends are in the same boat. Athlete Denim was created out of necessity and our goal is to be a one-stop-shop for anyone with muscular legs.

We are here to cater for you. 

Keeping it Local

We have made every effort to develop and make our products in the UK, ensuring that all parts of our supply chain are ethical and sustainable. All of our garments are designed in the UK and made in the UK. That's right, British-made denim. 


We hope you love our products as much as we do. If you have any feedback for us - positive and negative - please do contact us so that we can make them even better. 

Fitting Guide

Measure around your waist where your waistband sits, on the hipbones. 

TIP:- if you don't have a tailors tape to hand, use a piece of string and then hold it against your tape measure to get an accurate measurement.

The jeans are designed to accommodate a large seat and thighs. Get the waist size right and the rest will follow. 

Athlete Denim Waist 32 34 36
Your Waist 31-34 34-36 36-39

Regular length 31 inseam / Long length 33 inseam

All sizes in inches.

Our athletic fit denim are designed to be best fitting and most comfortable possible jeans for muscular legs. The stretch fabric construction means that after a few hours of wearing the jeans will mould to your body shape. The days of 'sizing-up' are over: We therefore recommend that if you are caught between two sizes, err on the smaller size, as the jeans will stretch as you wear them where you need them to.

Free, Bespoke Fitting Advice

If you are unsure what sizes to order, just drop us an email to info@athletedenim.com with the measurements above. To allow the most accurate advice possible, attach a picture of yourself from the waist down. We aim to respond the day we receive your message.